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In 1975, the average American spent 16 hours a week in front of a screen. Last year, that figure hit 34 hours and should grow to 50 hours in a few years. Much of that growth will come from mobile video, as consumers watch more TV and more video on mobile screens in general.
AOL has built a three legged stool to create content: part professional, part freelance, and part aggregated . . . but its model is far more hand-crafted than the other new players in the mass content creation space. "The essence of journalism has always been separating signal from noise," says (Saul) Hansell. "It's all judgment. It's all selecting the best bits." What AOL hopes to create with Seed is an editorial machine which automates the assignment process as much as possible, but keeps the final selection part in human hands.-- TechCrunch
"I call it Bionic Journalism," says Hansell. "Left brain, right brain. We are trying to take the best of a machine, which does lots of things over and over again, and a person." It's a tall order, and will take a lot more than a couple thousand band interviews to prove it works.

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I want to give you more, not less. I don't think McDonalds will assume that as long as you keep it in a yellow box, people will buy a smaller, drier Big Mac. Yet our industry seems to think people are so obligated to buy it, we can make something smaller and drier and people will still buy it. It's crazy. You have to create something that, whatever's in it, people in town are all going to be talking about. That's the edge that we've lost.
Newspapers used to be seen as a utility. People used to ask, "Do you take the newspaper?" What we have to produce now is a product backed by marketing strategies that compels people to buy the product. It has to be of great value.
-- E.W. Scripps CEO Rich Boehne
That's from an interview in a Northern Kentucky University publication (hat tip to David Oatney). Boehne, who runs the company I work for, also talks about journalism stenography vs. storytelling and says that the traditional media of newspapers, radio and television were just the warm up for the connected electronic grid of information that is really just at its beginnings.
To those who have been listening to what Boehne has been saying, his emphasis on journalism that creates compelling content and embracing multiple platforms to deliver that information is not a new message, but it bears noting. To extend his fast food restaurant analogy a bit further, he's asking publishers and editors to upsize their committment to serving communities.
However, visitors to online newspaper sites don't spend a lot of time there. The average amount of time looking at online news is about 70 seconds a day, while the average amount of time spent reading the physical newspaper is about 25 minutes a day. Not surprisingly, advertisers are willing to pay more for their share of readers' attention during that 25 minutes of offline reading than during the 70 seconds of online reading. So even though online advertising has grown rapidly in the last five years, it appears that somewhat less than 5% of newspapers' ad revenue comes from their internet editions, according to the most recent Newspaper Association of America data.-- Hal Varian, Google Chief Economist
There's a reason for the relatively short time readers spend on online news: a disproportionate amount of online news reading occurs during working hours. The good news is that newspapers can now reach readers at work, which was difficult prior to the internet. The bad news is that readers don't have a lot of time to devote to news when they are supposed to be working. Online news reading is predominately a labor time activity while offline news reading is primarily a leisure time activity. One of the big challenges facing the news industry is increasing involvement with the news during leisure hours, when readers have more time to look at both news content and ads.
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