It's good to be a dumb blond

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Sometimes I say it’s good to be a dumb blond.

-- Sharelle Klaus of Dry Soda in an interview with Gregory Galant.

Klaus was talking about how not knowing the rules allowed her to successfully break a lot of rules in launching her luxury soda company Dry Soda that has flavors kumquat, lemon grass, lavender, and rhubarb.

In less than a year, she's creating a splash in a essentially a new food and beverage category: premium sodas.

Definitely, not a dumb blond.