Watch the game film and learn ....

The news about newspapers is so bad that now the industry looks like the fish wrapper for what not to do.

Pat Coyle, director of Database Marketing & E Commerce for the Indianapolis Colts, suggests the NFL learn from the lessons taught to newspapers rather than taking that course itself.

While they were #1, they coulda woulda shoulda been re-inventing themselves to compete in the new media landscape. Likewise, I think the NFL teams could benefit from aggregating our on-line audiences, but we should do it now while we’re strong.

He likes the Yahoo-newspaper classified deal, that includes The Knoxville News Sentinel where I work, but says:

Newspapers could have invented on-line classified. But they waited. Now they’re forced to get in bed with on-line publishers.

Coyle does see some business models in newspapers he'd like to see those in the NFL develop: the ability to do buisness with thousands of advertisers and have continuing relationships with those advertisers that generate volume.

What could newspapers learn from the NFL?

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