The news about newspapers is so bad that now the industry looks like the fish wrapper for what not to do.
Pat Coyle, director of Database Marketing & E Commerce for the Indianapolis Colts, suggests the NFL learn from the lessons taught to newspapers rather than taking that course itself.
While they were #1, they coulda woulda shoulda been re-inventing themselves to compete in the new media landscape. Likewise, I think the NFL teams could benefit from aggregating our on-line audiences, but we should do it now while we’re strong.
He likes the Yahoo-newspaper classified deal, that includes The Knoxville News Sentinel where I work, but says:
Newspapers could have invented on-line classified. But they waited. Now they’re forced to get in bed with on-line publishers.
Coyle does see some business models in newspapers he'd like to see those in the NFL develop: the ability to do buisness with thousands of advertisers and have continuing relationships with those advertisers that generate volume.
What could newspapers learn from the NFL?