Three little Easter gifts for newspapers execs

It's almost Easter, but not many newspapers executives will think of Dave Morgan as the Easter Bunny with his latest colorful present on the Online Spin blog.

But if newspapers were willing to forget who they were, they might win the future egg hunt by adopting or adapting his three suggestions.

An example: Abandon print/online integration.

Forcing them together only serves to slow down the immediacy with which the print side will confront its decline and guarantees that the digital side will never be a viable long-term competitor for the hearts, minds and pocketbooks of local audiences and advertisers.

I think that is one egg for the basket. Read his others and see if you think they go in the Easter basket as well.

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