Trend alert


A look around the curve to find Traffic Happens Elsewhere

Bigger than Web 2.0, but you can ride, Steve Rubel says, by:

1) Thinking web services, not websites
2)
Connect people.
3) Make everything portable.


It's about taking advantage of distribution to get to the audience's door rather than putting up neon signs and tossing dollars so the world can beat a path to your door.