The Andrew Meyer episode at the University of Florida has the social news phenomenon down to a checklist. It's worth studying.
The social news formula (in no particular order):
- Post a video on Youtube. Chris Albrecht on NewTeeVee: Of course it’s there. What else would you do with it? Put it in a manila envelope and send it to your local paper? This isn’t the fifties. Or even the nineties.
- Raise awareness on Facebook.
- Do a Web site.
- Mainstream media coverage
- Blogger buzz happens.
Get used to covering news that happens this way.