We did two-a-days in July (on average)

The Sept. 12 comScore release on online video in July contains some remarkable numbers:

  • Online viewers watched an average of more than three hours of online video during the month (181 minutes).
  • The average online video duration was 2.7 minutes.
  • Nearly three out of four (74.2 percent) U.S. Internet users viewed video online.
  • More than one out of three (36.7 percent) U.S. Internet users viewed video on YouTube.com.
  • The average online video viewer consumed 68 videos, or more than two per day.

comScore is a leading digital market researcher.

A day earlier, comScore said the firm had launched measurement of blogs audiences, or "conversational media" audiences.

The face of media is being erased and redrawn more rapidly each day.