Benchmarking video efforts

Andy Dickinson has done an analysis of a video survey he did among newspapers. Among the highlights:

  • The average length for video is between 2 -3 minutes
  • The average production time is between 2 -4 hours
  • The most common camera used in newsrooms is the Cannon XH-A1
  • The most common edit software in use is Final Cut pro
  • Daily papers produce around 4-8 videos a week compared to 1-4 for weeklies
  • Publishers with daily and weekly papers produce 2-4 videos a week
  • It takes 1 hour to produce 1 minute of video
See his whole recap.