Blogger media strategy

The National Rifle Association is getting blogger savvy.

I've heard the politically powerful group has been reaching out to "gun bloggers" in a serious way and this year they'll be able to 'cover" the national convention in Louisville, Ky.

A Second Amendment Blog Bash will be May 16-18 in conjunction with the NRA convention. SayUncle is among those planning to head to Kentucky and has more info.

The bloggers will get media credentials and access to the media room.

Pretty smart media strategy! The NRA definitely isn't all NRA caps and pickup gun racks on the backroads.

I wonder how many other organizations are developing media strategies around bloggers?