When I surfed through, the site was heralding 70 snowmen photos or over 400 weather pics. In a matter of hours! That is fantastic!
WKRN has a special site to handle the uploaded photos and videos that it calls Nashflix. Think local YouTube for photos and video. If you go to the bottom of that site's home page, you can see it's powered by a Nashville startup called Cell Journalist.
I emailed founder Parker Polidor for the what up. Here's what he said in an emailed response:
WKRN has been very happy with Nashflix and the response from the community. I think the total has exceeded 500 images/videos of the recent snow. It is a great way for people to share the local news and events with others in the same area.
Cell Journalist is working with other papers/tv stations across the country and more announcements will be made in the next few weeks.
We are seeing some great interest from smaller papers who want to use our platform to show user AND professional content. Our platform is well suited to handle both.
If I understand the site correctly, media (photos or video) can be uploaded from a Web browser, by email or from a cell phone. Videos are transcoded into Adobe's Flash format.
These folks seem to have something and WKRN was smart to hook up with them Best of luck to both.