Alltop is a project of Nononina, Inc., which does another site I like, Truemors.
Nononina CEO Guy Kawasaki told Forbes:
"Alltop is an 'online magazine rack' that displays the news from the top publications and blogs. Our goal is to satisfy the information needs of the 99% of Internet users who will never use an RSS feed reader or create a custom home page. Think of it as aggregation without the aggravation."Ah, I think that means it's pretty cool.
In addition to well known blogger, venture capitalist and former Apple exec Kawasaki, Nononina is Will Mayall amd Kathryn Henkens.
Check it out; they have good taste. I'm sure of it.