- Those who visit newspaper Web sites are more likely to have household incomes greater than $100,000, when compared to people who visit other sites online. Those who visit newspaper Web sites are also more likely to be in professional/managerial positions.
- Newspaper Web site visitors are significantly more likely to seek out political/campaign information online.
- Those who visit newspaper Web sites are more likely to be online shoppers, especially for travel and vehicles.
The Lake Wobegon audience