The concept is so counter-intuitive (create outbound links to generate inbound traffic) that news sites for years were loath to link out, particularly to competitors. But as Karp notes:
By rounding up all of the coverage from around the web using LINKS, Knoxnews created a DESTINATION for fans to discuss the game.And the people being linked to seem to like it as well.
As Karp asks: And you're not doing it... why?
Victor Agreda Jr
If by counter-intuitive you mean "that's how the web was designed and that's how Google partially establishes PageRank" then YES, highly counter-intuitive ;-)
ps- part of our success at Weblogs was realizing the importance of outbound links. To this day we demand an outbound link on every post.
Jack Lail
LOL, well that too. A lot of print people have angst over not invented here and especially linking to a competitor. I say be useful and you'll grow audience. I believe that would a cornerstone of Weblogs as well, right?