NAA Beth Lawton looks at YouTube and newspapers. She links to a neat Google map of newspapers with YouTube channels.
Having a presence on YouTube is a no-brainer to me, but apparently it's controversial in spots. How many times have you heard someone say: "I found it on YouTube." It's a lot easier to adjust to the consumer's behavior than to teach the consumer to adjust to your behavior.
It reminds me a bit of the debate about whether being in Google News was good for news sites.