No squirming on the underwear issue

Annette Moser-Wellman at Northwestern University recently did a telphone interview with me on my thoughts about a local news organization's roles and, uh, the underwear problem. She writes:

So whether it's news, information or someone else's news and information, serving the needs of your audience prevails.  Because when you become the trusted authority, you've built brand loyalty and never have to be tied up in your underwear again.
Read more because she makes me sound smarter than I am.