Journalists running toward burning buildings as fast as they can

Rusty Coats at KSMAE.W. Scripps Vice President of Content Rusty Coats, speaking to the Knoxville Social Media Association on a humid Tuesday evening, talked about the future of journalism, social media and journalism and how Scripps is remaking itself in an reorganization announced less than a month ago.

Here how the listeners Twittered his speech outside at the Crown and Goose in Knoxville's Old City.

The posts are not in time order, but rather are sorted alphabetically (so I could remove any duplicates I might have picked up). The "Tweet" stream (what was Tweeted and what commentary was added) is as interesting as the speech, one of his first to an external audience since the reorganization was announced.

  • "If a blogger has sources, then they're a journalist" - Rusty Coats #knoxsocialmedia -- PRNicoleV (Nicole VanScoten)
  • "Journalists fear we're on the edge"-Rusty Coates #knoxsocialMedia -- TexanAtHeart (Michael Torano)
  • "Journos are good at capturing who is on stage but not who is in the crowd" - that's where social media comes in! -- PRNicoleV (Nicole VanScoten)
  • "Mass media being replaced by media from the masses" #knoxsocialmedia -- webkilledtv (Sobo)
  • "Prof journalism will never go away, just some journalism companies" #knoxsocialmedia -- PRNicoleV (Nicole VanScoten)
  • "in 2009 you are either a multimedia editor, or you are an unemployed editor" Rusty Coates #knoxsocialMedia -- TexanAtHeart (Michael Torano)
  • "we must build a new model from the new core" regarding journalism -Rusty Coates #knoxsocialMedia -- TexanAtHeart (Michael Torano)
  • 'bloggers are doing more verifiable journalism than ever before' -rusty coats #knoxsocialmedia -- reneegts (Renee Gates)
  • http://twitpic.com/ircm0 listening to @rcoats talk at #knoxsocialmedia event -- CParizman (Chad Parizman)
  • @skweeds nah. i was perched on my bum drinkin a beer, listening to the great Rusty Coats #knoxsocialmedia -- RandomChick (erin chapin)
  • Are bloggers journalists? Coates says, "Some are...Depends on whether you picked up a phone." #knoxsocialmedia -- radioman (Michael Grider)
  • Are bloggers journalists? #knoxsocialmedia. Yes, if they do their own research -- DeaneneCatani (Deanene Catani)
  • At #knoxsocialmedia mixer, people use tweet deck like a police scanner. To have your ear to the ground. -- trekkerlc (Lynsay Caylor)
  • Coats says there are 3 mobile devices for every computer o earth... That" s going to be important for traditional media #knoxsocialmedia -->radiomanmic (Michael Grider)
  • Coats: Scripps centering around content on all platforms and selling the hell out of it -- webkilledtv (Sobo)
  • Create fundamentally good journalism. #knoxsocialmedia -- jigsha (Jigsha Desai)
  • Dark and quiet now at crown and goose. The back crew of @tombrasinteractive has chilled. Coats talking about comments #knoxsocialmedia -- gavinbaker (Gavin Baker)
  • Editors will be multimedia editors, provide actionable infor-cause journalism, sell the audience not the product #knoxsocialmedia -- JessieVerino (Jessie Verino)
  • Enjoying listening to Rusty Coats at #knoxsocialmedia -- DebSanderfur (Deborah)
  • Good content from Coats at #knoxsocialmedia and -- gavinbaker (Gavin Baker)
  • Great #knoxsocialmedia gathering tonight. Inspiring words on future of journalism from @rcoats.-- kgranju (katie allison granju)
  • Great turnout tonite @ #knoxsocialmedia Some wonderful insights from Rusty Coats, got to meet lots of folks and hear good discussion. -- shanerhyne (Shane Rhyne)
  • Hi-tek here at KSMA w/the speaker at the podium for Rusty Coates; now I hear him ( -- TexanAtHeart (Michael Torano)
  • I asked rusty why he doesn"t tweet. said he keeps social media in the family using skype and such with his kids. #knoxsocialmedia -- jigsha (Jigsha Desai)
  • I don't understand the concern and focus on online comments. Are you concerned about conversations at a cocktail party? #knoxsocialmedia -- Grantham (Grantham)
  • I understand the need to delete potential libel and slander, but why be concerned over feelings expressed in comments? #knoxsocialmedia -- Grantham (Grantham)
  • Just got home from #knoxsocialmedia event. Had a blast, met lots of new people, and Rusty Coats was an exceptional speaker. -- JessieVerino (Jessie Verino)
  • Listening to Rusty Coates speak at KSMA; great info. Sorry you miss out! #knoxsocialmedia -- lspegman (l_spegman)
  • Love hearing "Fubar" in a speech abt journalism #knoxsocialmedia -- surgirly (Lauren S.)
  • Most tweeted comment so far RT @TexanAtHeart "you are either a multimedia editor,or you are an unemployed editor" R. Coates #knoxsocialMedia -- ckrapp (CatherineMarlerRapp)
  • One loud bird is competing with rusty's speech in decibles #knoxsocialmedia -- jigsha (Jigsha Desai)
  • Paid content model: This has a lot to do with wishful thinking. - Rusty Coats #knoxsocialmedia -- jacklail (Jack Lail)
  • Professional Journalists are ppl who run TOWARDS a burning building, says Rusty Coats #knoxsocialmedia -- jenmcclurg (Jen McClurg-Roth)
  • Redefining who is a journalist will be central debate of immediate future says Coats @ #knoxsocialmedia -- shanerhyne (Shane Rhyne)
  • Reporting, data, grass roots, watchdog (iron core) plus social media are pilars to our biz (rusty costs) #knoxsocialmedia -- sugirly (Lauren S.)
  • Rusty Coats from Scripps on journalism online: with great freedom comes great responsibility. Nice twist on Spiderman! #knoxsocialmedia -- velviscali (David Jacobs)
  • Rusty Coats from Scripps on print media: we will serve our communities and not stand over own graves and weep. #knoxsocialmedia -- velviscali (David Jacobs)
  • Rusty Coats from Scripps: there are 3 mobile phones for every PC. #knoxsocialmedia -- velviscali (David Jacobs)
  • Rusty Coats, VP Content from Scripps just solved the audio issue by suggesting we remove the poster covering the speaker #knoxsocialmedia -- jenmcclurg (Jen McClurg-Roth)
  • Rusty Coats: Scripps editors will be multimedia editors or unemployed. #knoxsocialmedia -- jacklail (Jack Lail)
  • Rusty Coats: Social Media allows journalists to transcend self-selecting voices #knoxsocialmedia -- KnoxSocialMedia (KSMA)
  • Rusty Coats: data is king and mobile is the future in the new journalism model #knoxsocialmedia -- KnoxSocialMedia (KSMA)
  • Rusty Coats: if newspaper touches posted comments on any way, the newspaper open to liability #knoxsocialmedia -- KnoxSocialMedia (KSMA)
  • Rusty Coats: journalism is only biz specifically mentioned in U.S. Constitution #knoxsocialmedia -- KnoxSocialMedia (KSMA)
  • Rusty Coats: social media in teen stage, believes everyone yearning for opinion #knoxsocialmedia -- KnoxSocialMedia (KSMA)
  • Rusty coats at #knoxsocialmedia event "you don't develop an audience by being shrill" -- trekkerlc (Lynsay Caylor)
  • Rusty talked about 21st century business model for journalism, 1st cousin to digital book publishing. Radical changes ahead #knoxsocialmedia -- JessieVerino (Jessie Verino)
  • Scripps products in Knoxville (KNS, MetroPulse, GoVolsExtra, etc) reaches 7 out of 9 people #knoxsocialmedia -- knoxgirl75 (Carly Harrington)
  • Scripps restructuring will mean putting audience interaction at core of newsroom #knoxsocialmedia -- knoxgirl75 (Carly Harrington)
  • Scripps was smart to give #rustrycoats authority...he can see where the media ia heaed, with insight and confidence. #knoxsocialmedia -- MikeSCohen (MikeSCohen)
  • Sell the crap out of great content! #Knoxsocialmedia -- jigsha (Jigsha Desai)
  • Social media gives journalist 'raw reaction from their community' #knoxsocialmedia -- webkilledtv (Sobo)
  • Some candid discussion about online comments @ #knoxsocialmedia -- shanerhyne (Shane Rhyne)
  • Terrific q and a with Rusty Coats at #knoxsocialmedia event -- KnoxSocialMedia (KSMA)
  • That's how I use hootsuite! RT @gavinbaker: Coats says he uses tweetdeck like an old school police scanner. #knoxsocialmedia -- ckrapp (CatherineMarlerRapp)
  • There is a huge Scripps contigent at the mixer to hear Rusty Coats speak. Our publisher Hartmann is here too! #knoxsocialmedia -- jigsha (Jigsha Desai)
  • Watching the thumbs fly as everyone live-tweets for #knoxsocialmedia -- webkilledtv (Sobo)
  • We've turned the data collection, inside out for readers to build their own narratives -- TexanAtHeart (Michael Torano)
  • While newsroom struggle with web-first the world has moved to mobile #knoxsocialmedia -- webkilledtv (Sobo)
  • With social media, everyone writes the news - Rusty Coats #knoxsocialmedia -- PRNicoleV (Nicole VanScoten)
  • Wow! Coats: You're a multimedia editor or an unemployed editor at Scripps #knoxsocialmedia -- webkilledtv (Sobo)