Local TV station WBIR has been in the news as an Easter segment last week went viral.
What made everything from Gawker to the Today Show were some bunnies that in an on-air segment in front of the anchors did what ... ah ... rabbits often do.
The Gawker headline: "Bunnies Have Sex Like Bunnies on Local News Channel's Easter Broadcast"
Even another Gannett TV stations have had fun with it.
For its part, WBIR and staff have had a good sense of humor about it and are just rolling with it.
Here's Christy Moreno, WBIR News Director:
Playboy Bunnies. Best title yet! pic.twitter.com/8aXknw7VPi-- Christy Moreno (@christyWBIR) April 22, 2014