I liked this thought Forbes publisher Rich Karlgaard pointed out in a column last week.
"Picturing a single match is a reminder of the finite nature of your marketing resources," Stielstra writes. "No matter what they are--money, people or time--you only have so much. Opportunity costs are critical. How will you use your match?
Stielstra is Greg Stielstra, who has a new book, PyroMarketing (HarperBusiness, $21.95). He suggests thinking about using your marketing resources as if you had but one match to start a fire.
... Kind of interesting way at looking at a lot of things.
His suggestions:
- Gather the driest tinder.
- Touch it with the match.
- Fan the flames.
- Save the coals.
Read Rich's column here. I may read the book!
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