Content rules

21 Jun 2006

The number one thing that newspapers have is that a newspaper throws away more content in a day than makes in a year.

-- Shawn Riegsecker, CEO of Centro, a Chicago-based media buying firm

Riegsecker was speaking Tuesday at the Newspaper Association of America conference for newspaper investors. The quote was in a story in Online Media Daily from MediaPost Communications

His point was the biggest advantage newspaper Web sites have over competitors like portal sites is a large amount of quality content that advertisers want to be placed alongside, the article said.

Another notable comment in the story was that Tribune Co. said interactive revenues will be $225 million or 6 percent of publishing revenues this year and will be 12 to 15 percent within four years.

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Posted by Jack D. Lail on Wednesday, June 21, 2006 at 6:32 AM

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