In early 2006, according to Greg Sterling, the Kelsey Group found print Yellow Pages were the “first choice” for local business information.
Fast forward a mere year and a half, and a new study from TMP Directional Marketing finds 60 percent of consumers use the Internet as their primary information source for yellow page type information.
Sterling says:
This is the “tipping point” everyone has been talking about — it’s been reached.
Is the venerable phone directory good for anything other than flattening papers? Some 90 percent believe a printed yellow pages is more accurate and complete than other sources, but two out of three are USING other sources first.
I think the tipping point is being reached in a lot Internet spaces and movement to Internet platforms and technologies is accelerating.
Tags: yellow pages | local search
; "Christmas Treats")
; "David Carr of the New York Times")
; "FLDemocracy2012.com")
; "4178265189_4785cf3fa5.jpg")
; "9-22-11-2.png")
; "markgalsergplus.jpg")
; "IMG_0520.JPG")
; "Knox County Cell Calls on AT&T")
; "Bonnaroo 2011")
; "Sourcing Stories")
Google+
Leave a comment