A checklist for "Don’t tase me, bro!” news

19 Sep 2007

The Andrew Meyer episode at the University of Florida has the social news phenomenon down to a checklist. It's worth studying.

The social news formula (in no particular order):

  1. Post a video on Youtube. Chris Albrecht on NewTeeVee: Of course it’s there. What else would you do with it? Put it in a manila envelope and send it to your local paper? This isn’t the fifties. Or even the nineties.
  2. Raise awareness on Facebook.
  3. Do a Web site.
  4. Mainstream media coverage
  5. Blogger buzz happens.

Get used to covering news that happens this way.

Update: Mindy McAdams from on the UF campus

Posted by Jack D. Lail on Wednesday, September 19, 2007 at 6:34 AM

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5 Comments

And, we need to train our citizen journalists better on how to shoot video ... hold the camera still.

That said, would rather have this in this state than not. Shocking stuff.

Howard Owens | September 19, 2007 7:39 AM | Reply

Yep, in some cases the story will rise above the storytelling.

Jack D. Lail replied to comment from Howard Owens | September 19, 2007 8:20 AM | Reply

Is it me or are police officers using the "shock method" a little too frequently? I've seen countless video's of people being tazed for what seems to be a harmless interaction with the cops.

Scurvy | September 19, 2007 10:21 AM | Reply

You're just seeing more video ... my bet is, happening at the same rate as before, if not less, it just wasn't as easy to get video before.

Howard Owens | September 19, 2007 7:06 PM | Reply

Now idiots are making a fortune of the phrase...check out this site:http://www.cafepress.com/thecrazyirish/2638690

I will admit however, it is pretty funny on an infant t-shirt

jeff | September 20, 2007 3:22 PM | Reply

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