Inspired by how easy Greg Sterling made it look, I created a simple business presence on Facebook for the Knoxville News Sentinel. Click the link and add it to your "stores." (Stores has to be another in a long line of inane terms Facebook forces one to use. Also, there was no business type in its options for a news or media business. Geez.) UPDATE: Well, I recreated it as a "brand or product," but anyway.
As Sterling demonstrates with screen shots, it's dead simple. Figuring out how to promote it short of a bunch of cajoles and a cache of plastic cash with Facebook ads; not so simple. I couldn't convince it to take my corporate credit card; Facebook sniffed nose at Old Media Cash.
Charlene Li of Forrester fame makes the business case for being on Facebook and MySpace.
Knoxnews' online producers have a MySpace page for their RandomThis videos and there is one for our Friday entertainment section, Preview.
As Sterling demonstrates with screen shots, it's dead simple. Figuring out how to promote it short of a bunch of cajoles and a cache of plastic cash with Facebook ads; not so simple. I couldn't convince it to take my corporate credit card; Facebook sniffed nose at Old Media Cash.
Charlene Li of Forrester fame makes the business case for being on Facebook and MySpace.
Knoxnews' online producers have a MySpace page for their RandomThis videos and there is one for our Friday entertainment section, Preview.
; "Reader Trends")
; "Pottery pieces")
; "City Editor")
; "Alison Stewart")
; "iPhone app")
; "Obama text")
; "nytredcounties.jpg")
; "Newsroom TV")
; "collage thumbnail")
; "Election Tweets")
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