Crowdsourcing fatigue


Wampus CatOnce the glow of they're finally paying attention to what I say fades, some are seeing crowdsourcing as a one-sided relationship that is all about giving with no getting.

Mary Ann Chick Whiteside says Tara Hunt has hit on the some of the same problems she has with crowdsourcing.
   
Hunt writes in "Please Stop Crowdsourcing Me:"
      
I came and I thought, hey, this is kind of neat-o and it empowered me at first. I thought, “Awesome! They want my opinion! They listen!” and I offered it and the feedback was, “Great idea!” and I watched as you implemented it, then benefitted from it and I felt good. I was great at first, but then after a while, I started to feel a little dirty…a little used…a little like cheap labor, replacing people you probably laid off or decided to save money on not hiring because you were getting so much great value out of my time. Maybe it was because it seemed that you believed you could ‘tap’ my well of ideas or ‘pick my brain’ endlessly? Maybe it was because my generosity goes so far and you overstepped your bounds? Maybe it was because you had a chance to reward my efforts, but dropped me like a wet rag as soon as I asked?
Read her whole post and the comments, too.
 
Hunt's post wasn't particularly aimed at the media from what I could tell, but certainly Whiteside's spin on it is. Whiteside asks:

Will crowdsourcing or sites using only content generated by users help to eliminate more paying jobs for those with journalism or media degrees?
Maybe, but the economic pressures for reducing the size of  traditional newsrooms seems to have little to do with the trend toward user generated content or crowd-sourced journalism. Editors may be grasping at these as partial solutions for what is already happening, but they are not the root cause of sparser newsrooms.

Crowdsourcing or open-sourcing journalism has been one of those hot button topics of late 2006 and 2007. The term crowdsourcing seems to have become popular after a June 2006 article in Wired magazine. In journalism, we have ballyhooed efforts by Gannett and Assignment Zero.
 
At its most cynical, crowd-sourced journalism is a Wampus cat cross of utopian volunteer collective effort for good and a bean-counter's vision of work at zero cost.

But as Tara Hunt's post fleshes out, crowdsourcing is about the complicated relationships with the audience or user, and that -- like most interpersonal relationships -- is tricky. As she says, it's about reciprocating. And in a journalism context -- maybe any context -- finding the proper reciprocity will be the difference between positive aid and feeling used.

(More on Wampus cats for the curious. Illustration from The Atlantic magazine).

Related Entries

Leave a comment



Recent Entries

  • A carnival of wish lists

    Image via WikipediaA roundup of the December Carnival of Journalism is up on the Guardian Developer Blog.My offering was called Just Surprise Me and is...

  • Just surprise me

    This month's Carnival of Journalism is themed for the holiday season.THE TOPICWith it being December, we thought we would adopt a Christmas theme for this...

  • The text message is still a teenager

    Source: Tatango SMS Marketing Cell phone text messaging turns 19 today. How long have you been texting? Related articlesSMS Marketing to College Students (tatango.com)Where...

  • A newspaper company invented the iPad

    And you thought it was Apple. Silly you. Samsung doesn't think so and its attorneys have set out to prove that. Who invented the iPad?...

  • Gannett, NYT launch comment system changes

    Gannett Corp. and the New York Times have rolled out changes to comments on their web sites. Gannett, which had been piloting using Facebook comments...

Subscribe to JackLail.com by Email
Close