A better job would be ...

18 Oct 2009

“We have to go from a world in which we try to do a better job of covering the same news as everyone else to a world where we’re bringing our audiences news that no one else is.”

- From ABC News President David Westin at the Media Institute Awards dinner this week. A great quote, especially for local TV, which still spends a healthy part of the news day chasing each other on the same stories. The end result is most local TV sites in a given market have the same stories with similar designs, expediting the road to commoditization and uncertain futures.

(From Lost Remote)

Great advice for locally focused newspapers, too!

Posted by Jack D. Lail on Sunday, October 18, 2009 at 5:26 PM

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