I'm sure the American Press Institute Newspaper Next study will be a blueprint for something, but Susan Mernit, a former online newspaper pioneer now with Yahoo Personals, takes the newspaper industry to task for continually redrawing the drawings and says do something.
Read her advice.
According to Paidcontent.org, some of the suggestions in the "Next" report for what newspapers should do include:
- Local information websites and local affiliate sites, such as databases of upmystreet-type info, rateable listings of restaurants and local services and chat groups.
- Special niche editions for commuters, tourists, parents, seniors, teenagers and entertainment and sports fans.
- Joint online and print ad sales teams and standardised pricing and delivery for online ads.
- Think like a disrupter and experiment with a portfolio of ventures, even if that means experimenting with services removed from traditional news.
"Isn't this report the embodiment of the problem online newspaper businesses face--that there's way more talk than there is action?"--Susan Mernit
There's a clarion call in here somewhere.