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Hooking up shoppers and sellers
Scripps-owned Shopzilla is in the news in a New York Times piece on a trio of upstarts who hope to challenge the current big players in comparison shopping sites (Shopzilla, Shopping.com and PriceGrabber). The article boils down to a business model discussion of pay-per-click advertising vs. pay-per-performance advertising. Meanwhile Nielsen//Netratings said Shopzilla was the No.…
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Watch the game film and learn ….
The news about newspapers is so bad that now the industry looks like the fish wrapper for what not to do. Pat Coyle, director of Database Marketing & E Commerce for the Indianapolis Colts, suggests the NFL learn from the lessons taught to newspapers rather than taking that course itself. While they were #1, they…
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A broad band of change
In case you’re wondering, we are past the tipping point … In the U.S., between 2000 and 2005, around 18% of all broadband households terminated their newspaper subscriptions. Early U.S. data through the first three quarters of 2006 suggest that, by 2010, 35% of all broadband households will have terminated their newspaper subscriptions. That’s from…