Howard Owens tells about his personal experiences using Craigslist and the local paper to sell his house.
His experience somewhat mirrors what Classified Intelligence found in its January 2007 report on Craigslist and newspapers (via subscription only I believe). During Classified Intelligence’s 18-month study, 12 new Craigslist communities were studied. The bottomline of the study was that newspapers can effectively combat Craigslist — if they aggressively go after the business.
Howard Owens’ assessment:
For all of the buzz around craigslist, it isn’t the category killer some pretend it is, nor is Monster, nor any of the dot com auto or real estate verticals.