Google for news

Lots of people chiming in on Google’s use today of full-text Associated Press stories instead of linking to AP member Web sites.

People had been wondering whatever happened to the AP-Google agreement announced a year or so ago and now we know.

It looks somewhat like a play to catch-up with Yahoo News, which already uses the AP wire. In July, Yahoo News had an audience of 33.8 million to Google News’ 9.6 million.

For the AP, well, as the AP story says:

In recognition of the challenges facing the media, the AP froze its basic rates for member newspapers and broadcasters this year and already has committed to keeping fees at the same level next year.

That concession has intensified the pressure on AP to plumb new revenue channels by selling its content to so-called “commercial” customers on the Web. Those efforts helped the not-for-profit AP boost its revenue by 4 percent last year to $680 million.

My take: While traffic from Google is hugely important to any Web site, traffic from Google News to AP stories isn’t big for most AP-member newspapers. But it will enhance Google’s stature as a news and information source.

For newspapers, kind of a yawner in the swirling scheme of things.

(I did find it interesting the story didn’t make the AP’s Industry News blog. Waiting for the Google News Alert?)

But others got more excited about the alignment of the storied wire service and the world’s favorite search enigne.  Here’s some react on the Google News-Associate Press story.

 

I couldn’t miss it; it was on every channel

A July study of video distribution by start-up tubemogul.com highlights an interesting pattern in video viewership. 

The study sought to measure the effect of using multiple distribution channels instead of just YouTube and one’s own Web site.

It wouldn’t take a study to figure out if you had more distribution, you’d have more viewers, right? And, indeed, it did find that to be true and that supplying video into several channels far smaller than YouTube actually resulted in a huge growth in views.

The test site’s video views grew by nearly 250 percent.

What I found more interesting was something else the tubemogul folks discovered. Videos are not uniformly popular across sites; they don’t each become more or less popular at the same time. In fact, it’s quite the opposite. Videos bubble up and down to each site’s own rhythms.

While YouTube is still the preeminent force in online video, video producers who employ a multi-site distribution strategy receive greater viewership than those who do not …

This certainly supports the advantages of trying to build audience and awareness through a multi-channel, see-it-anywhere strategy. Are you just presenting video on your site? Do you post to YouTube? Do you post to multiple networks?

This study would suggest you are passing up audience if you are not. And even if you are posting to your site and YouTube, substantial upside potential exists in posting videos into other networks as well.

See the full study (short).

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I wouldn’t give you Jack for that

Naming rights for a person?

That’s a new one.

But Stan Oleynick, a 23-year-old Sacramento, CA., is taking bids on his Web site, holdmyrecord.com, to rename himself.

It’s a ploy to raise money for his start up. The winner also gets a 10 percent stake in the fledgling company, which may release its “revolutionary” product in September

Oleynick promises to try to break a Guinness Book record to get his new name some good pub.

And you can buy it now for $250,000 or bid on it. The current top bid is $16,000.

It was crazy enough to get me to write about it.

(via Read/WriteWeb)

Concert tweets

Now that Twitter has a search box, i discovered A.C. Entertainment Twitters.

Last few Tweets ….

 

Wondering exactly how Tiny URL works. about 1 hour ago from web  

Reading Wayne Bledsoe’s review at http://www.tiny.cc/NQD7C about 1 hour ago from web  

Keeping an eye on http://www.roanecounty.com for a story about a 32-year-old sweater that belonged to Alice Cooper. about 1 hour ago from web  

Still coming down from last night’s old-school rawk ‘n’ roll onslaught by Alice Cooper. about 2 hours ago from web  

Definitely worth following.

Follow me and/or follow knoxnews.

Consortium desconstruction (or who bets against Google?)

A TV guy takes a long look at the newspaper-Yahoo! deal and finds no envy.

TV New Media consultant Terry Heaton says the deal (known as the Yahoo! Newspaper Consortium) poses risks to newspapers’ ability to have a return on investment and ignores the shadow across Internetland that is Google.

Course that is the damnable part of risk-taking — it involves risks, uncertainties that have to play out.

Heaton’s better option is “the creation of locals networks and a local ad network that serves
both the business-to-business and business-to-consumer markets.” Huh? That is essentially what newspapers have been trying to do all along with limited success and will continue to try to do even with the Yahoo! deal.  He is right that the Yahoo! framework’s scale is requiring tremendous focus, substantial resources and more bodies to execute. It’s certainly not a half-hearted bet.

An interesting outside-looking-in analysis. Give it a read.