Quality begats brand

"Those of us who care ought to be trying to make sure we create ways -- and technologies -- for ethical editors to maintain control of the content they are in charge of producing. Interactivity is a fabulous tool or it's a catastrophic threat and a weapon of media credibility destruction. It’s our choice."

-- Alan Horton, former senior vice president for newspapers at The E. W. Scripps Company and now chairman of the Scripps Howard Foundation, quoted in Editor and Publisher.

Bonus quote:

E.W. Scripps, the most cost-conscious businessman of his time--rivaled in our own only by Sam Walton--pinched wheat pennies until they floured. But even Scripps knew that the newspaper publisher

"who starts out to build up a circulation by canvassing for subscribers generally bankrupts himself before he discovers a fundamental truth concerning our business--which is that a successful newspaper must depend entirely upon its quality for its custom, and not at all upon slick solicitors."

(from the same Editor and Publisher article)

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