"Those of us who care ought to be trying to make sure we create ways -- and technologies -- for ethical editors to maintain control of the content they are in charge of producing. Interactivity is a fabulous tool or it's a catastrophic threat and a weapon of media credibility destruction. It’s our choice."
-- Alan Horton, former senior vice president for newspapers at The E. W. Scripps Company and now chairman of the Scripps Howard Foundation, quoted in Editor and Publisher.
E.W. Scripps, the most cost-conscious businessman of his time--rivaled in our own only by Sam Walton--pinched wheat pennies until they floured. But even Scripps knew that the newspaper publisher
"who starts out to build up a circulation by canvassing for subscribers generally bankrupts himself before he discovers a fundamental truth concerning our business--which is that a successful newspaper must depend entirely upon its quality for its custom, and not at all upon slick solicitors."
(from the same Editor and Publisher article)