In early 2006, according to Greg Sterling, the Kelsey Group found print Yellow Pages were the “first choice” for local business information.
Fast forward a mere year and a half, and a new study from TMP Directional Marketing finds 60 percent of consumers use the Internet as their primary information source for yellow page type information.
This is the “tipping point” everyone has been talking about — it’s been reached.
Is the venerable phone directory good for anything other than flattening papers? Some 90 percent believe a printed yellow pages is more accurate and complete than other sources, but two out of three are USING other sources first.
I think the tipping point is being reached in a lot Internet spaces and movement to Internet platforms and technologies is accelerating.