Your mother’s watching online vids

Advertiing Age has done online video study covering viewing habits this year:

During the first half of 2007:

  • 62% of consumers viewed news clips
  • 38% viewed movie trailers
  • 36% viewed music videos (sharply down from 2006).

But here’s the wake-up-and-smell-the-coffee number: Nearly 70 percent of people age 35 and older are watching online video.

(via Gavin O’Malley in Online Media Daily)

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  1. With the surge in video growth, the Internet passing radio in ad spending, and the slump in newspaper ad revenue, I can hear the rapids ahead. It’s about to get beyond interesting.

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