Advertiing Age has done online video study covering viewing habits this year:
During the first half of 2007:
- 62% of consumers viewed news clips
- 38% viewed movie trailers
- 36% viewed music videos (sharply down from 2006).
But here’s the wake-up-and-smell-the-coffee number: Nearly 70 percent of people age 35 and older are watching online video.
(via Gavin O’Malley in Online Media Daily)