It launched Oct. 5 without advertising or SEM, but is attracting viewers rapidly.
Wade Austin of DMGX says:
The business plan is based on 2 core premises: 1. People will watch anything for free, and 2. Off the radar movies can be broadcasted for next to nothing.
Pop some popcorn, grab a Coke and check it out.
And his biz plan of $400,000 a month in advertising when it reaches 1 million views per month vs $15,000 in server costs gives free a pretty good profit margin.