Yelvington makes a compelling case for an "and strategy" in viewing social networks as platforms for newspaper-type content. He notes: One of the most interesting, Neighborhoods, is being used by a company that runs a real estate listing website to slip their listings into Facebook space. Think about that for a minute.
And earlier this week, Rob Curley, in announcing the Washington Post's newsTracker, fleshed out some of the business reasons he sees in Facebook applications (a small slice of a huge audience).
A colleague last week dismissed Facebook apps as not worth the development time because there is "no business model." Perhaps. I can remember when Google had no business model ... and today GOOG. And I've heard it said I'm working in an industry with no future business model. Hmm.
The photo is of part of the Chiswell Islands in the Gulf of Alaska and is a National Ocean Service, NOAA photo.