The deejays of news

A trio of posts over the weekend had me musing about the new roles journalists find themselves in, roles far beyond what journalist and essayist H.L. Mencken (pictured at right) probably envisioned. Beyond reporting and writing, they are becoming community discussion leaders, the deejays of news.

Robert Niles and Howard Owens, among others, have suggested that this is a role that must be played by newspapers and other media on the Web.

Howard Owens was quoted in January as wishing: “Reporters and editors would take seriously their roles as community conversation leaders, concentrating on getting it right on the web first — Web-first publishing, blogs, video, participation — and using the print edition as a greatest hits, promote the web site vehicle. Old packaged-goods-thinking about the newsPAPER would disappear overnight.”

Robert Niles said a few months back “The core skills one needs to build an active, informative and respectful online content community are precisely the same skills reporters and editors have employed for generations to become good journalists.”

Which brings me around to this weekend’s posts.

WBIR senior online producer Katie Allison Granju says her role on is “akin to one of those salon hostesses of yore who worked to facilitate and encourage great conversation among guests.”

Trace Sharp says adds another angle. The conversation guides must have a voice themselves, much like the radio deejays when you knew the deejay’s name.

She wrote:

Blogging and the tubes are somewhat like personality-driven radio for me. I listened to DJs I liked who engaged me. That’s what I wanted to do. …

I think about blogging the same way.

And I like human aggregators. I just see blogging a bit like radio. I listen/read you because I dig what you, the person, says/writes.

And then there was Cathy McCaughan, who explained her use of a newspaper Web site: “I visit it to read about local news and read the comments that people make on each article. I read the editorials and the letters people have written to the newspaper. I don’t read the newspaper for news. I read it for reactions.”

The “for reactions” part struck me a particularly poignant in that she is looking for the conversation around the news.

Is your request line open to live calls? Is your playlist sharp and engaging? Do your news deejays have personality?

I like to think Mencken would have leapt at this opportunity. He certainly had the personality and voice.


  1. Good post Jack.
    This is the second post I’ve read today that eludes to the online presence reporters, journalists and editors are establishing through newspaper websites and “blogs”. The first post I read was by Mark Cuban who said “…newspapers having “bloggers” is easily one of the many bad decisions that newspapers have made over the past 10 years.”
    So I have to ask, aside from the newspaper website, should journalists have “blogs” or should they have some other online presence coined in a “real time” term?
    If a journalist has an established name in the paper and that name is tied to a “blog”, does it matter if the newspaper coins it as a “blog”? Will the masses read it for the authors name alone?
    Perhaps I’m being confusing here but I’ve had a lot of questions arise after reading a couple of posts today.

  2. Yeah, I read the Cuban post. Didn’t quite get it: High profile blogger says info on blogs isn’t credible. Now, who to believe in that one?
    If a media writer is blogging on a work blog, I do think they carry the brand credibility with them that Cuban says is threatened. If a media writer is doing a personal blog, they get some rub-off credibility from their professional work, but in the end, the personal blog has to develop it’s own credibility.
    Best I could make of it is, Cuban thinks being just another blog is a bad idea from a marketing standpoint. He didn’t seem to have a problem with the format of blogs. He suggests the New York Times should call their blogs “real time reporting.” He doesn’t suggest they get rid of them. And maybe “real time reporting” is a good name.
    I’m not a marketer and, to me, if it quacks like a duck, it is a duck. Might as well call is a blog than spend the money trying to convince people what would be a blog in any other context isn’t.
    But I would have called Aquafina tap water, too..
    I disagree with Cuban that a blog is a blog is a blog. And I think audiences are certainly making distinctions, which is why some are vastly more popular than others.

  3. Finding our way in a very old saying

    Glenn Reynolds of Instapundit argues in a post last night that the relationship between blogs and Mainstream Media ought to be viewed as symbiotic rather than competitive or confrontational.He notes that bloggers who comment on or cover news seem to…

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