We’ve been using iCopyright or its technology for a several years on knoxnews and I’ve always liked how it works. When i first saw it, it was like, wow, it’s basically all self-service? And in most cases, it is.
It’s not meant as a way to keep grandma from emailing an article to Aunt Suzie, but rather a way to efficiently manage commercial reuse. And in these days of dwindling resources at newspapers, that’s more important than ever.
Best of luck to the company.