Y.M.T.A

Compete did an analysis of Twitter users in April. They found users tend to be Young, Male, and Twitter Addicted.

Two fascinating stats:

  • Twitter skews heavily towards the college/twenty-something crowd. Twitter attracts 18-24 year-olds at nearly twice the rate of an average U.S website.
  • Splitting age demographics based on usage intensity shows that heavy users tend to skew older than visitors who only hit the site once a month. This could indicate that while the younger segments are more exploratory, the 25-44 year old segments have found more value in Twitter and started to ramp up usage.

(via Beth Kanter via Leslie Bowden Twitter)

2 Replies to “Y.M.T.A”

  1. > Splitting age demographics based on usage intensity shows that heavy users tend to skew older than visitors who only hit the site once a month.
    Does a site like Twitter even have any value for once-a-month usage?

  2. No, which is why I think the real user demographic of Twitter is with 25-44 year olds. But I’m old enough to consider most of those as “young.”
    It’s definitely not a teen product. The 25-44 group is an extremely attractive one if Twitter ever figures out (or if they have figured it out, executes) a revenue generating business model.
    But it has created enough buzz that 18 to 24 year olds are wanting to see what it is all about.
    I suspect that Twitter’s popularity started and continues to grow with what IDC calls the “Hyperconnected” about 16 percent of the global workforce, rather than only spinning up from college campuses like say, Facebook.
    http://blogsearch.google.com/blogsearch?hl=en&q=idc+and+hyperconnected

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