The Lake Wobegon audience

Nielsen’s @Plan:

  • Those who visit newspaper Web sites are more likely to have household incomes greater than $100,000, when compared to people who visit other sites online. Those who visit newspaper Web sites are also more likely to be in professional/managerial positions.
  • Newspaper Web site visitors are significantly more likely to seek out political/campaign information online.
  • Those who visit newspaper Web sites are more likely to be online shoppers, especially for travel and vehicles.

Analysis with apologies to Garrison Keillor. Newspaper Web sites are “where all the women are strong, all the men are good-looking, and all the children are above average.”


  1. I wonder how these stats compare with the folks posting comments to newspaper Web sites. I can’t imagine folks in middle to upper management posting the kind of tripe most sites collect on a daily basis.
    But maybe I’m giving the audience too much credit! 🙂

  2. Ah, Billie. I try to keep most of my writing to half an apple. And I’ve gotten so good at it that over the years I’ve progressed from writing newspaper articles to saying in all in Twitter.
    Bu as Billie says:
    I like to write articles for the newpaper to practice my writing better. i have to write to the sounds of chewing sounds to get the rythum of the words inside my head. That is about the peanusts butter. It makes a different kind of sticky chew than a bannanans or sloppy dogsnuts.
    Billie is better than the average commenter!

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