IT MAY NOT HAVE BEEN ACCURATE, but it was smart! Allison Glock’s New York Times piece on Knoxville contained this introduction: “KNOXVILLE is often called ‘the couch’ by the people who live there. It’s a place too unassuming to shout about but too comfortable to leave.” That’s a nice intro, but nobody in Knoxville can remember ever hearing it called “the couch.” But thanks to that bit, Glock’s story is the most-blogged item in the Times at the moment. My advice to travel writers — always open your point with a minor error that’s sure to get under local bloggers’ skins, and watch your traffic and rankings soar!
Lesson: There is a wrong way to winning traffic.