Media consultant Vin Crosbie has created a stir with a thought-provoking two-of-three-parts on the transformation of the newspaper industry.
The short take:
More than half of the 1,439 daily newspapers in the United States won’t exist in print, e-paper, or Web site formats by the end of next decade. They will go out of business. The few national dailies — namely USA Today, The New York Times, and The Wall Street Journal — will have diminished but continuing existences via the Web and e-paper, but not in print. The first dailies to expire will be the regional dailies, which have already begun to implode. Those plus a very many smaller dailies, most of whose circulations are steadily evaporating, will decline to levels at which they will no longer be economically viable to publish daily. Further layoffs of staffs by those newspapers’ companies cannot avoid this fate – not so long as daily circulations and readerships continually and increasingly decline. (Layoffs are becoming little more than the remedy of bleeding that was used in attempts to cure ill patients during the 18th Century and cannot restore the industry’s health.)
But this is one not to skip the long version.
Vin’s two pieces so far:
And the react:
If the newspapers won’t survive (a more than slightly scary thought to someone who has spent an adult lifetime in the business), will the businesses that ran them evolve into something else or merely die as Crosbie suggests?