If you’re keeping score …

Ad Age: Media Industry JobsIn the latest Advertising Age magazine Media 100, released on Monday, the structural changes in media become apparent.

As a media, newspapers ranked fourth, accounting for 10.4 percent of media revenue. Two decades ago, its slice of the pie was 35.9 percent.

There are winners, however, as well as losers: Digital, revenue, up 10.8 percent; cable-networks, up 10.6 percent; newspapers, down 6.8 percent. Newspaper revenue dropped $2.3 billion. Google’s gain wasn’t that far behind newspaper’s loss at $1.9 billion.

And, oh yes, the Media 100 is trailing information. It’s based on 2007 revenues. In the newspaper industry, at least, 2007 looks in hindsight to be a summer walk in the park with a rain shower compared to a brutal wintry 2008.

Best quote in the package:

“Their position in a listing is the least of their problems,” said Lauren Rich Fine, a longtime newspaper analyst for Merrill Lynch, who know teaches at Kent State.

And if you look at the changing job picture from 2002 and last year, it’s hard to argue against her point.

Here’s how some of the media companies with significant presence in Knoxville rank: 2nd, (same as the year before) Comcast; 14th, (down from 12th) Gannett (WBIR); 16th, (down from 15th) Charter Communications; 34th, (first year) Scripps Networks; 41st, (up from 42nd) Lamar Advertising (billboards);  47th, (down from 43rd) E.W. Scripps (KNS Media Group, including the Knoxville News Sentinel); 48th, (down from 46th) Citadel Broadcasting Corp. (radio stations), and 75th (down from 66th) Journal Communications (radio stations here).

(Chart from Ad Age)

It’s so simple you’ll never think of it

Gee, even I should of have thought of this. Some newspaper geek should have. Some newspaper vendor should have. Heck, some econ major smart enough to hack Sarah Palin’s email should have.

I think Mark “Rizzn” Hopkins is right. It’ll make a million because it strips down its product offering to the ONE job to be done: tell me if it’s going to rain.

Am I wrong?

Getting schooled in street politics

I’m getting first hand experience at a lobbying effort by progressives aimed at one of the Associated Press’ top Washington journalists.
Long-time activist/journalist Al Giordano of “The Field” blog, among other projects, is taking the campaign against Ron Fournier, AP’s Washington Bureau Chief to newsroom senior managers across the country with a campaign targeting the 27 members of the Associated Press Managing Editors association, or APME.

I know this because I was recently elected to the board of APME as an online representative.

Giordano’s “Field” has local chapters of “Field Hands” in several states, including Tennessee, and members have been urged to contact APME board members in their areas.
He is urging them to write personalized emails or letters to APME board members and to make several points about Fournier’s coverage, which they view as pro-John McCain. Fournier has been criticized for biased coverage by a number of blogs and political sites, including MoveOn.org. Whatever the merit of those claims, it’s fair to say, Fournier’s controversial.

Progressive organizations have been highlighting Fournier for awhile, including with an email campaigns to the wire service’s management.

Focusing on APME — which promotes journalism excellence, training and is a sounding board between newspapers and the wire service (see the full about us) — is a new tactic just launched this week.

I received a handful of polite and impassioned emails today. I tried to give thoughtful responses (basically, Fournier seems to me to be a journalist of the highest professionalism and that the Saturday AP story on an AP-Yahoo poll on race and the election was good journalism, but I appreciate their concerns).

Based on what I have read on Giordano’s site, I assume they will be posted online although they were intended as personal replies to the email writers.
The response I got from Giordano was bit gruffer (and returned in kind), but he’s an old hand at the hurly-burly of street politics, first testifying before a state legislative  committee as a teen and working for several years with radical Abbie Hoffman.

I suspect this effort will continue at some level beyond the election in early November.

On being the link to news

Scott Karp, founder of Publish2, explains the power of “link journalism” using a roundup of Vol coverage we did Monday.

The concept is so counter-intuitive (create outbound links to generate inbound traffic) that news sites for years were loath to link out, particularly to competitors. But as Karp notes:

By rounding up all of the coverage from around the web using LINKS, Knoxnews created a DESTINATION for fans to discuss the game.

And the people being linked to seem to like it as well.

As Karp asks: And you’re not doing it… why?

A face for a jug

Dan Traveling has done a video on a couple of my favorite potters, Terry and Anna King of King’s Pottery outside of Seagrove, NC. Fine folks. I think I was in the same high school graduating class as Terry at Southwestern Randolph High School.

Dan McCoig does some of the best videos I’ve seen of life in the rural South, focusing mostly on North Carolina, Tennessee and Virginia. He’s laid back enough to let his subjects tell their stories.