Making news while covering it

Glenn ReynoldsGlenn Reynolds, a blogging pioneer, may be marking a new trail in the electronic wilderness, this time to Internet-only TV.

He’s doing commentary this week at the Republican National Convention for Pajamas TV, a part of Pajamas Media, where he hosts his hugely popular Instapundit blog.

“The chance to do something I’ve never done before is kind of cool, and how often would you get to do something like this?”

Read more about this effort. As he notes, Internet TV costs are a fraction of what it costs to do a broadcast quality TV show, a fact that makes Pajamas TV potentially disruptive as hell to cable channels and broadcast TV.

At knoxnews, we’re working with a company called Wazoo Sports that is similarly potentially disruptive in high school preps coverage.

(Photo is of Glenn Reynolds on the Pajamas TV set at the GOP convention. Photo from Instapundit.com)

9 Replies to “Making news while covering it”

  1. What Pajamas media and Glenn understand that most MSM folk don’t is that you can launch things when they are “good enough” and then keep refining them and improving with real world feedback.
    Until that changes, the MSM will be well behind internet folk who are willing to try things and keep what works while dumping what doesn’t.
    Jack, of course, you are an exception to the rule.

  2. I think you’re right. I like “good enough” as a philosophy. Course, many newspapers tried and failed (my opinion) at TV shows. I’d like to see a good model of getting it right. Hopefully Pajamas will.

  3. PJTV has crashed my browser several times and has a broken login system.
    “Good enough” means putting the stuff on YouTube, which everyone has figured out and which works. Their proprietary video scheme is a disaster. You only launch once, and political conventions are the time when people will bother to check out new things. They really blew it.

  4. it sounds like you’re planning on mugging the stringers covering high school sports in the parking lot after each game. I’m sure there must be an easier way to get local hs news.

  5. Not at all. The cheaper costs of doing “TV” on the Internet means that it is much more feasible to do live coverage of high school games. I think stringers will be in demand, but live coverage and recorded video coverage of high school games will become more prevalent. Who gets mugged? Anyone with a high cost overhead structure.

  6. The “good enough” philosophy has another term: beta. A small California company does this quite often. Their name rhymes with kroogle, you might have heard of them 😉
    Actually this sort of thing isn’t new. Anyone who remembers Kiki and PlayTV from the dot-com bubble days will tell you streaming video has been the gleam in the eye of many web startups. Mark Cuban sold Broadcast.com to Yahoo for billions (it now redirects to Yahoo!).
    The tech requirements, as per the rule, go lower all the time. But if you look at shows like Qore on the PS3, or IPTV efforts on Windows Media Center, this nascent content source IS only beginning. Good for Glenn on getting in on the action. We’ve only just begun.

  7. Just one problem. The subscription rates for off and on tv at the highest definition and longest access to archives rivals cable rates for 10s to 100s of channels 24 hours a day.
    Yes there is a premium for the information but this kind of a pricing gap is not going to encourage participation. Even the lowest rate is currently $11/mo.
    Maybe with more market penetration the prices will go down and maybe with more material the worth will go up but until those two things happen I don’t see a lot of growth.
    Mike

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