Pretty vs Practical

Rob Curley

“I’m tired of the anecdotal bullshit.”

That’s from Rob Curley, president/executive editor of Greenspun Interactive, which runs the Las Vegas Sun Web site.

Curley, speaking at the APME convention Tuesday, said his site is benchmarking well-designed layouts of large photos and graphics with headlines vs blocks of headlines in an effort to get some data on the “pretty vs practical” debate. The results aren’t in, but he noted that headline lists work wonderfully for Drudge and Google News.

(The photo is a little grainy because it was a low-light situation and I wasn’t that close to the stage.)


  1. I dig it. Far too many businesses don’t get the value of great design. I can think of two who do, and have turned that knowledge into amazing products: Apple and Google.
    Google has a little ways to do with some of their stuff, but hard to argue with the experience.

  2. Headline lists are great for SEO in general. The links help even more.
    Minimalist design is also a good concept for usability. You need to make sure your visitors can easily see where to go (calls to action) and the page loads fast.
    Simple ideas to be found out there.

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