Quotable: Raw and with context

… the future of media is being split into two streams: one that consists of raw news that comes like a torrent from sources such as Twitter, mobile messages and photos, the other, from old media. The eyewitness dispatches (and photos) via social media are an adjunct to the more established media — which needs to focus on providing analysis, context, and crucially, intelligence — in real time. And yet it is old media — and their next-generation counterparts, the blogs and other Internet outlets — that will have to adapt to this. Of course, the biggest adaption will need to come from the public, those of us who aren’t there ourselves.

Om Malik musing on news after the terrorism attacks in India. Great thread of comments too.

Cranberry crunch testing and tasting

11262008001

Early this morning I made some Cranberry Crunch to bring to the office (recipe below). I’m not sure where I got that recipe, but it meets my easy test.

I used the results to test how well the new Nokia N96
we have takes photos. The flash was turned off and the camera was set at its largest image. I will admit to having to have had to read the directions to actually get it take a photo rather than just focusing on an image, but the manual resolved all.

Cranberry Crunch

1 cup sugar
1 tbsp cornstarch
1/2 cup water
1 tsp vanilla
2 cups cranberries
1/2 cup raisins

1 cup oats
1 cup brown sugar
1/2 cup all purpose flour
1/3 cup butter

Combine sugar, cornstarch, water, vanilla, cranberries, and raisins. Boil over medium heat. Remove heat and simmer 5 minutes and cool
slightly.

Mix oats, brown sugar, flour and butter. Sprinkle 1/2 cup crumbs in bottom of greased 8″ square pan. Spread cranberry filling. Top
with remaining crumbs. Bake at 350 F for 45 minutes.

Photo geek stuff

Camera:      Nokia N96
Exposure:     0.083 sec (1302/15625)
Aperture:     f/2.80078125
Focal Length:     5.2 mm
ISO Speed:     80
Flash:     Flash did not fire, auto mode

X-Resolution:     300 dpi
Y-Resolution:     300 dpi
Software:     Picasa 3.0
Date and Time:     2008:11:26 08:31:41
YCbCr Positioning:     Centered
Date and Time (Original):     2008:11:26 08:31:41
Date and Time (Digitized):     2008:11:26 08:31:41
Shutter Speed:     35850/10000
Subject Distance:     421/1000
Metering Mode:     Spot
Color Space:     Uncalibrated
Exposure Index:     12/1
Custom Rendered:     1
Digital Zoom Ratio:     1/1
Contrast:     Soft
Unique Image ID:     60fb6a5b2e58e62bacb9c32673829830
Compression:     JPEG
By-Line (Author):     Picasa 3.0
Image Width:     1936 pixels
Image Height:     1800 pixels

Millennial journalists embracing social media as a news tool

Interesting stats MediaPost pulled from a study presented at the Society for New Communications Research Symposium on Nov. 14, 2008:

  • 87% of 18-29 year-olds believe bloggers have become important opinion-shapers, versus 60% of 50-64 year-olds
  • 87% of 18-29 year-olds confirm that new media and communications enhances the relationship with their audience, versus 42% of 50-64 year-olds
  • 48% of all respondents use LinkedIn, and 45% use Facebook to assist in reporting
  • 68% of all respondents use blogs to keep up on issues or topics of interest
  • 86% of all respondents use company websites, 71% use Wikipedia, and 46% use blogs to research an individual organization

It is a fairly small survey of 160 journalists but it is continuing if you’d like to participate. See the PowerPoint of the symposium presentation on the study. The key finding is, duh!,  “Millennial Generation” journalists are comfortable with social media and have adopted it as a tool for newsgathering and as a source for news.

But for PR folks pitching a story to journalists, email, phone and face-to-face meetings are still tops.