- COMMUNITY ORGANIZER. Find and connect and lead a tribe of dedicated users that contribute to and benefit from the work you do.
- STATS FIEND. Measure everything that can be measured. Do it efficiently and consistently. Find out what metrics are important and cycle until they improve.
- MANAGER OF FREELANCERS. Find and hire and manage the best outside talent in the world. If it can be defined as a project, and if great work defeats good, seriously consider having the MOF get it done.
Trace Sharp suggest a good job role/title would be "Blog Jockey."
"Just like the early VJ's of MTV, I think mainstream media outlets need to add media positions of blog jockeys for lack of a better term. In the day of the internet just like the days of early radio, having a personality that connects with the community, giving that person time to cultivate and grow the audience (something WKRN didn't get to do) is a sign of success in every major city and for the good of the state as a whole."Mathew Ingram was recently named the "communities editor" of the Toronto Globe and Mail.
Kurt Greenbaum is the "director of social media" at the St. Louis Post-Dispatch.
Whether named or not, these are roles for newsrooms embracing the future.