- New York Times: Scripps Tries to Steer Local Ads to Papers' Sites
- Paidcontent.org: Scripps Overhauls Web Ads; BusinessTargets Get Smaller, More Local
The attention is apt
The Knoxville News Sentinel / knoxnews and E.W. Scripps were getting some coverage over the weekend on the rollout of the Yahoo APT ad platform and new approaches of selling online advertising in local markets..