Now the fundamental law of the Internet seems to be the more you send them away the more they come back. It's why link-filled blogs do better than introverts. It may seem counter-intuitive -- it's the new intuition, the new way of thinking. The Internet kicks your ass until you get it. It's called linking and it works.Seems simple enough, but often forgotten. I heard "we don't want to send them off" just yesterday in a business presentation.
People come back to places that send them away. Memorize that one.
The key to building a loyal audience
Dave Winer points to a 2005 blog post to remind us that a maxim of the Internet is: