If every newspaper account executive that has thought of themselves as a “print ad rep” follows Terry Widnener’s example …
Terry Widener has been selling newspaper ads for 35 years. But until last fall, Ms. Widener, a 53-year-old saleswoman at The Knoxville News Sentinel in Knoxville, Tenn., had never sold an Internet ad.
Then in a two-week sales “blitz” intended to test an innovative partnership between newspapers and Yahoo, she persuaded advertisers to buy $200,000 in online ads that ran on the paper’s Web site and on Yahoo. That represented about a seventh of the amount she typically sells in an entire year.
“I’m pretty much from the old school,” Ms. Widener said. “It was such a learning experience. Hopefully I am going to sell more and more online.”
From a New York Times piece on Friday on the Yahoo Consortium.