Fish where the fish are

Emily Bell, director of digital content at Guardian News and Media, offers clues to better fishing (for audience).

So from the clues we know that the future of journalism is networked not silo’d, we know that it has to be distributed not static, we know that it has to be appropriate for the platform, and to be really effective it has to be trusted and open to engagement …

(Photo of my grandfather Hobert Edwards)