Wither the 'Average American'

The 2010 Census data (being collected now ... we completed our form last weekend) won't begin to be available until 2011, but experts already are making projections:

"The iconic American family -- married couple with children -- will account for a mere 22% of households."

"The average American has been replaced by a complex, multidimensional society that defies simplistic labeling."
-- Demographics expert Peter Francese in 2010 America, a new Ad Age white paper.

(via Silicon Alley Insider)