The 2010 Census data (being collected now ... we completed our form last weekend) won't begin to be available until 2011, but experts already are making projections:
"The iconic American family -- married couple with children -- will account for a mere 22% of households."
"The average American has been replaced by a complex, multidimensional society that defies simplistic labeling."
-- Demographics expert Peter Francese in 2010 America
, a new Ad Age white paper.
(via Silicon Alley Insider