The iPad as “transformative device”

Bill Tallent, CEO of Mercury Intermedia, talks about how Apple’s iPad will transform culture. His company is a maker of applications for iPhone, iTouch, iPad and Android devices. The iPad application it built for USA Today has been getting rave reviews.

Tallent, a fascinating serial entrepreneur, spoke Friday, April 9, 2010, at the “Smart Phones for Smart Journalists” workshop held at the John Seigenthaler Center in Nashville, Tenn., on the edge of the Vanderbilt University campus.

The day-long workshop was sponsored by the Online News Association and the Freedom Forum Diversity Institute and was underwritten in part by Cell Journalist, a Nashville company with a photo and video platfrom used by hundreds of media Web sites, and the Scripps Howard Foundation.

Here is a link to Tallent’s slide deck.

I was able to do a couple other clips:

Unfortunately, I missed getting Ray Meese, photo director of the Ventura County Star, who gave an amazing presentation on tools and applications that you can use to shoot, edit and upload videos with the iPhone.

Here is the Twitter coverage of the workshop.

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  1. Very interesting point about textbooks. I was able to get my hands on an iPad during a brief trip to the Apple Store on Friday and this was one of the first things that came to mind. Being a collegiate engineering student, I’m almost always lugging three or four textbooks around, so I know first-hand how right Mr. Tallent is with regard to the issue of weight. But cost, especially at the collegiate level, is an even bigger issue. My textbooks often cost over $200 apiece. In fact, the cost of one iPad is about the same (or less than) just one semester of textbooks. I only wish this amazing device wasn’t debuting a month before I graduate!

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    Image by jdlasica via FlickrPay attention to what Morgan Stanley’s Mary Meeker says.That was a bit of advice that Bill Tallent, CEO of Mercury Intermedia, told the audience last Friday at “Smart Phones for Smart Journalists” at the John Seigenthaler…

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